Social Media
We are experts in navigating the intersection of PR and social. As the management of both social media and PR continues to evolve, we are committed to ensuring that our clients efficiently extract the most powerful elements of each, and the multiplier effect of the two working together.
We develop and execute a range of campaigns on Facebook, X, LinkedIn, and Instagram. In some cases, as the sole social admin for clients, and in some cases on a shared basis. Our teams are skilled in content development, publishing, engagement and evaluation. Social programs range from building and enhancing corporate brands to driving engagement designed to sell specific products through specific channels.
Social Strategy
Digital Couture kicks off NYFW and showcases how digital printing technology is revolutionizing the fashion industry by empowering designers to produce new designs on fabric, faster and more cost efficiently than ever before. The event attracts fashion and textile, technology, lifestyle, consumer, and business press annually.
Community Response
Responding timely to community messages, questions and issues is a paramount objective to every Walt social program. From driving brand engagement to managing crises, Walt & Company teams are experts at working with clients to enhance their brand in social communities.
Content Publishing
Effective content publishing takes into account frequency, timing, type of post, and channel, to name just a few. For some clients, it’s a fairly straightforward process. For others, it may involve multiple overlapping product campaigns, the use of evergreen content, while prioritizing the streaming of a live event.
Blogs
Blogs offer the opportunity for clients to provide their opinion on issues, technologies, and even their competition. They provide a virtual property that can be integrated into broad campaigns or the focal point of a very narrow initiative. We are experts in developing blogs that are insightful, well-written, and different.
Content Creation
Great content is the heart and soul of every effective organic social campaign. From tweets to blog posts, Facebook campaigns to Instagram contests, we develop content that’s relevant, insightful and fun. Engaging content integrates text, images and video, it’s interactive, stands the test of time, and, ultimately is sharable.
