Our Journey Into the Heart of PR
It’s Hug a Newsperson Day…
Merritt Woodward
From sharing local community education, society and technology updates to reporting on national initiatives that impact our world at large, reporters work hard to keep us informed of important and interesting updates in the world we live in. Those of us in the PR world value the time spent with journalists, the incredible working relationships established over the years and the time they put in to preparing a story…
- Knowing their audience and ensuring they are covering what matters most
- Becoming an expert on a subject and learning all sides impacting the story
- Maintaining objectivity despite everything thrown at them, even some of the pressure they get from PR people, 😊
- Dealing with ethical dilemmas and persevering
- Keeping up with deadlines and timelines that oftentimes seem utterly impossible
- Navigating fake news and misinformation in our ever-changing digital world
The news world continues to evolve and reporting credibly within today’s media landscape continues to be a challenge. Moreover, many people don’t realize the time that goes into reporting, the research and fact checking and commitment to taking part in telling an authentic and compelling story.
The news world continues to evolve and reporting credibly within today’s media landscape continues to be a challenge. Moreover, many people don’t realize the time that goes into reporting, the research and fact checking and commitment to taking part in telling an authentic and compelling story.
Sharing some fun photos from behind the scenes:
In honor of National Hug a Newsperson Day #HugANewspersonDay, the #waltcrew team would like to send a special shout out to the journalists, reporters and correspondents who deliver us the news. Virtual hugs to you all.