Our Journey Into the Heart of PR
My Day with Bobby Berk
Every once in a while I’m asked about a highlight from my career. After so many years in PR, there are several! But one always stands out – my day with Bobby Berk.
At the time, Bobby was best known as the design guru on Netflix’s Queer Eye (he recently announced he is exiting the show). We worked with client Sleep Number to bring Bobby to NYC for a day of broadcast media interviews and then in-person lifestyle/tech editorial meetings. Bobby shared bedroom design tips for better sleep and how a Sleep Number smart bed could help.
Do events like this take a tremendous amount of time and planning? Yes, absolutely! From finding the right influencer for your client, to site visits to find the right venue and storyboarding the day, it’s a meticulous process.
Do they leave you with a sense of accomplishment and a proud photo to share, even years later? You betcha! Just look at our smiles 😊
Thanks for a memorable day, Bobby!
