#WaltCrew Voices – Blog

At Walt & Company, we have found it’s quite common for businesses – especially startups, small businesses or those without in-house comms teams – to have questions about the distinction between PR and Marketing.

Without a strong PR foundation, marketing efforts may lack trust, authenticity, and third-party validation, while PR without marketing can struggle to convert awareness into tangible business results. The most successful brands employ PR and Marketing, not as separate silos but complementary forces that amplify each other to build a cohesive brand narrative.

In today’s digital landscape, social media has transformed the way organizations communicate with their audiences. Public Relations (PR), once dominated by press releases and traditional media outreach, has evolved into an interactive and dynamic practice, thanks to social media platforms. The relationship between social media and PR is now inseparable, providing brands with opportunities to engage, inform and manage their reputation in real time.